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2025Case Study

Bull on Wall Street

Bull on Wall Street needed a simple one-page site to capture client leads for their finance offering. I got a Figma file and built the page. Straightforward scope, but the class naming convention threw me off — it was their own spin on client-first, close enough to be familiar but different enough to be confusing at first.

WebflowFigmaLanding PageFinance
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Bull on Wall Street

The Challenge

The client had their own class naming system — loosely based on client-first methodology but modified enough that standard conventions didn't apply. First time encountering a custom framework like this. Had to learn their naming logic on the fly while building the page, keeping everything consistent with their existing structure. One wrong class and the whole system breaks.

The Approach

Studied their existing class patterns before writing any code. Mapped out how they named sections, components, and modifiers so every new element I added followed their rules — not mine. Built the page from the Figma file keeping their naming convention intact throughout. When in doubt, referenced their existing pages to stay consistent.

The Solution

A one-page Webflow site matching the Figma design, built within the client's custom class naming system. Clean, lead-capture focused, consistent with their broader site architecture.

Results

1Adapted to a custom class naming system on the fly
2Built entirely from Figma with no additional specs
3Lead capture page integrated seamlessly with existing site structure
4Delivered clean and consistent with client's own conventions