Marketing Party
Marketing Party is a modern marketing agency pitching a specific idea: wellness and service businesses have outgrown single-service marketing. Instead of selling one-off services, they position themselves as a strategic firm focused on business intelligence, omnichannel strategy, and flywheeling — making every channel work together to drive compounding growth. The audience is wellness brands and operators tired of typical discovery calls who want actual working sessions and high-growth strategy. The job was translating that pitch into an 18-page Webflow site with a bold dark-mode aesthetic — striking yellow and purple light-leak gradients, high-contrast, premium but energetic.
The Challenge
Eighteen pages is real scale — this isn't a landing page, it's a full site. Every page had to feel part of the same bold system while earning its own structure: a conversion-focused Home, then static service pages built out manually (no CMS used yet). The brand's voice is high-contrast and energetic — dark mode with yellow and purple light-leak gradients — so the layout had to carry that energy at every breakpoint without losing the clean, premium feel. And across 18 pages, performance had to stay fast despite the gradient-heavy dark aesthetic.
The Approach
Built natively in Webflow using the Finsweet Client-First style system — clean, organized class naming anyone could pick up later. Relume was the starting structural foundation, but the raw Relume structures got heavily customized to match Marketing Party's unique design system. Custom button components with multiple variations (solid buttons with arrow icons, outlined pill buttons, custom hover states). Custom responsive card components for the core services, the agency-vs-firm comparison, and dynamic wellness marketing insights. No CMS — every service page built by hand, so each one could be pixel-tuned to the design instead of forced into a template.
The Solution
18-page Webflow site — Client-First structure, Relume foundation, fully custom button and card components, no CMS, 100% responsive, fast-loading, pixel-perfect to the original design.
